Play brings us together. That's the Binca way.
We started in 2015 with a simple idea: the best moments happen when people gather around a table, ready to play. What began as a game-obsessed couple sharing their passion has become something bigger - a collection of games that turn any night into something special.
Our promise is straightforward: games that are easy to jump into, impossible to put down, and always worth another round. Whether it's the playful chaos of Dash, the word wizardry of Fletter, every Binca game is designed to do one thing really well - bring people together.
We're not just making games. We're creating reasons to look up from your phone, pull up a chair, and actually connect. Because honestly? Life's just better when we're laughing with the people we love.
That's Binca. Let's play!
Rubianca Wadhwa
Co-Founder
Creative Director
For Rubianca, games have always been more than just pastimes-they’ve been a passion since childhood. From sketching her own word games as a young girl to spending late nights brainstorming playful ideas, her creative energy has always revolved around play.
At Binca, she is the heart of creativity. Every game begins with her spark-an idea that she nurtures through countless sketches, iterations, and design choices. She oversees art, aesthetics, and storytelling, ensuring that each Binca game is not just fun but also beautifully crafted.
With a background in advertising and content writing (Grey Worldwide, Mudra, and Seventeen Magazine), Rubianca brings both artistic flair and sharp communication to Binca. Fueled by coffee and her love for words, she continues to dream up games that are simple, smart, and filled with joy.
Sahil Wadhwa
CEO
CO-FOUNDER
Where Rubianca brings the imagination, Sahil brings the vision and drive to make it real. As Binca’s CEO, he handles marketing, manufacturing, and sales-everything that ensures a Binca game makes its way from an idea to homes across India and beyond.
Sahil is a natural entrepreneur, with experience founding and co-founding businesses including Dance Monkey Media, a digital marketing agency, and Hoppumm, a restaurant venture. At Binca, his knack for strategy, numbers, and execution balances Rubianca’s creative side, making them the perfect team.
Known for his love of sweet tea and chocolates, Sahil is passionate about building not just a company, but a community of players. He believes games are more than products-they are tools for connection, bonding, and happiness.
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