The Binca Journey

At Binca, play is at the heart of everything we do. What began as a spark between two lifelong game lovers has grown into a home for board and card games that are simple, smart, and full of joy. Founded in 2015 by Rubianca & Sahil Wadhwa, Binca was born from a dream to bring people closer through the power of play.

Our games are built on three promises: easy to learn, exciting to play, and unforgettable to share. From quirky card games like Spill to family favorites like Fletter and Dirty Squad, each game is designed to spark laughter, conversation, and connection—whether at family nights, parties, or casual get-togethers.

More than just a company, Binca is a community that celebrates fun, imagination, and togetherness. Because for us, life is better when we play together.
Rubianca Wadhwa – Co-Founder & Creative Director

Rubianca Wadhwa – Co-Founder & Creative Director

For Rubianca, games have always been more than just pastimes—they’ve been a passion since childhood. From sketching her own word games as a young girl to spending late nights brainstorming playful ideas, her creative energy has always revolved around play.

At Binca, she is the heart of creativity. Every game begins with her spark—an idea that she nurtures through countless sketches, iterations, and design choices. She oversees art, aesthetics, and storytelling, ensuring that each Binca game is not just fun but also beautifully crafted.

With a background in advertising and content writing (Grey Worldwide, Mudra, and Seventeen Magazine), Rubianca brings both artistic flair and sharp communication to Binca. Fueled by coffee and her love for words, she continues to dream up games that are simple, smart, and filled with joy.

Sahil Wadhwa – Co-Founder & CEO

Sahil Wadhwa – Co-Founder & CEO

Where Rubianca brings the imagination, Sahil brings the vision and drive to make it real. As Binca’s CEO, he handles marketing, manufacturing, and sales—everything that ensures a Binca game makes its way from an idea to homes across India and beyond.

Sahil is a natural entrepreneur, with experience founding and co-founding businesses including Dance Monkey Media, a digital marketing agency, and Hoppumm, a restaurant venture. At Binca, his knack for strategy, numbers, and execution balances Rubianca’s creative side, making them the perfect team.

Known for his love of sweet tea and chocolates, Sahil is passionate about building not just a company, but a community of players. He believes games are more than products—they are tools for connection, bonding, and happiness.

Our Mission

To create fun, inclusive, and memorable gaming experiences that strengthen bonds and inspire joy in every household.
Our Vision

A world where screens take a backseat and real connections thrive—where every home, party, and gathering has a Binca game at its heart.
Our Values

A world where every game sparks joy—where creativity, quality, and care come together to make play simple, meaningful, and unforgettable.